Tokyo, June 16th, 2020 – BionicM (Bunkyo-ku, Tokyo, CEO Sun Xiaojun) is proud to announce that the company has collaborated with Final Aim, Inc. (Bunkyo-ku, Tokyo, CEO Masafumi Asakura, and CDO Yasuhide Yokoi)

Final Aim’s mission is to support a zero-to-one step with technology for new business category creation and job opportunity generation following to it.
Since Final Aim foundation in December 2019, their global challenge has expanded from Japan to Singapore, Indonesia and to Africa in autonomous mobilities, robotics and digital manufacturing where they enable a zero-to-one for startups, new business development departments in large corporations and research labs in universities.

BionicM has selected Final Aim as a business alliance partner from the viewpoint of global business development and marketing with a view to designing, prototyping, and mass production in the manufacturing industry from the perspective of global expansion.

The partnership aims to develop the BionicM’s business growth stage to a global scale, by blending Final Aim’s proven hands-on capability of zero-to-one startup support in the hardware design and manufacturing industry.

～ Comments ～

Sun Xiaojun, Founder & CEO of BionicM Inc.

Since starting our business in 2018, we have been engaged in research and development aiming at the practical application of powered prosthetic leg.
We are confident that this alliance will further strengthen our business foundation and global expansion as we move into the mass production and domestic and overseas sales phases. In order to support Zero to one, we would like to further accelerate our business in order to achieve the mission of “Powering Mobility for All” by collaborating with Final Aim, which has a global track record and knowledge in the hardware field.

Masafumi Asakura, Co-founder and Chief Executive Officer of Final Aim, Inc.

I’m proud of working with BionicM. In addition to its our approach to solving social issues by called powered prosthetic legs, we were drawn to the high aspirations and attractive personality of CEO Sun, and we would like to support them globally. I am convinced that we can expect the synergies between the business development that combines design, hardware, and software and Final Aim’s capability have high expectations from the medium- to long-term perspective.

Yasuhide Yokoi, Co-founder and Chief Design Officer of Final Aim, Inc.

I am fascinated and inspired by the challenge that BionicM is solving, its leading-edge technology, and above all, the passion towards the vision. With our industrial know-how and mindset, Final Aim will extend the utmost cooperation in realizing the vision and business goal to a global scale.

About BionicM

BionicM has been conducting research on innovative technologies since 2015 at the University of Tokyo’s Information Systems Engineering Laboratory (JSK) under the guidance of Professor Inaba and utilizing the world’s most advanced robotics research. In 2016, we were adopted by the Japan Science and Technology Agency as part of “Program for Creating STart-ups from Advanced Research and Technology” (START), and in 2018, the company was established as a joint-stock company.
With the support of the University of Tokyo, we have established an office at the Entrepreneurship Laboratory of the University of Tokyo, which is an incubation facility, and are advancing research and development with the aim of delivering products to the market.

Sun Xiaojun,Founder & CEO of BionicM Inc.

Completed doctoral course in Department of Information Science and Technology of Tokyo University Graduate School of Engineering. He had his right leg amputated at the age of 9, but was unable to use a prosthesis for financial reasons, so he spent 15 years on crutches. In 2009, he came to Japan as an exchange student at Tohoku University. After that, he put on a prosthetic leg for the first time using the prosthetic leg support system in Japan. In 2013, he joined Sony after graduating from the University of Tokyo. Experienced in product development and mass production processes as an engineer.

In his daily life, he realized the inconvenience caused by the lack of function of existing prosthetic legs, and he became concerned about the fact that prosthetic legs were not delivered to those who needed them because they were expensive. In 2015, aiming to improve the prosthetic leg, he retired from Sony, entered a doctoral program at the University of Tokyo, and engaged in research on robotic prostheses. In 2018, founded BionicM Inc.

SXSW 2017 Interactive Innovation Award Student Innovation. 2017 James Dyson Award Japan National Winner, International Top20. In 2018, Young Investigation Excellence Award from the Robotics Society of Japan. Adopted Social ICT Global Creative Leaders of Graduate Program in the University of Tokyo, and also Research Fellowship for Young Scientists of Japan Society for the Promotion of Science (DC2).

Masafumi Asakura, Co-founder and Chief Executive Officer of Final Aim, Inc.

Starting his career in corporate financing for venture company at Mizuho Bank, Ltd.,. Asakura engaged in global planning department in Recruit Career Co., Ltd., and after moved to Singapore for taking 2 CEO positions. Joining machine leaning and 3D printer startup company, he operated M&A as a COO, and succeeded to the startup being acquired by manufacturing company that is listed on the Tokyo Stock Exchange. His professional experiences vary in Head of Product Management, Executive Officer, Business Planning Executive Officer and International Business Development Executive Officer. Currently Asakura engages in supporting startups and entrepreneurs as an angel investor and advisor.

Yasuhide Yokoi, Co-founder and Chief Design Officer of Final Aim, Inc.

Born in Japan and raised in Australia. After graduating from Tama Art University, and finishing Samsung Design Membership, Yokoi worked for product design department at Nikon Corporation, and then became a startup member of a machine leaning and 3D printer company.
Currently engages in design and hardware development support for startups and open innovation projects for large corporations.
His support varies in creating new business, service and product designing.
Received awards are iF, reddot, GOOD DESIGN AWARD and more.

About Final Aim, Inc.

Company Name: Final Aim, Inc.
Location: Bunkyo-ku, Tokyo
Business Description: Zero-to-one support with design and technology
URL: https://final-aim.com
Founders: Masafumi Asakura, Chief Executive Officer
Yasuhide Yokoi, Chief Design Officer
Partners: OTSAW, Yasunli, BionicM
Contact E-mail: m-asakura@final-aim.com